Call Center In India - Call Center Industry in India
Thursday, August 14, 2003
Calls preferred than mail: Pitney Bowes

The growth of Call-centers in India is parallel to the choice making of the modes of communication. Connecticut based Pitney Bowes – a company into marketing research and activities – indicates that phone calling is preferred manner of communication rather than e-mail. In a survey it was found that 82% of the people would prefer calling a company for queries rather than e-mailing – which is most likely to generate personal touch. This induces the growth of contact centers and eventually the growth of call-center industry in India.

People also prefer personal calling given that they receive calls (viz. marketing information) in a condition that they choose the time, place and format of the information.

Call-centers in India is the eventual result of such marketing traits. There is a predictable growth call-centers in near future and India is likely to host major call-center operations for corporate firms of US and Europe. More so the Indian government is pushing along the trend of offshore BPO business in India. There are talks that India will generate call-centers for European countries speaking European languages. This is likely to expand the base of the call-center industry in India where United States is the major business provider at the moment.

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